How Businesses Can Benefit from Having Merchant Accounts
Businesses that want to give customers the facility of making payment via their credit cards or debit cards need to have specialized types of bank accounts called merchant accounts.
What Are Merchant Account And Who Facilitates Them?
Merchant accounts are created when agreements are entered into by merchant acquiring banks to accept payment on the one hand of the purchase transaction, and card-issuing associations to facilitate the credit card and debit card payment methods, on the other hand. For example, a bank (merchant acquiring bank or merchant acquirer) will accept payment made by a credit card from a card issuer (card issuing association such as Visa, MasterCard, Diners Club, and American Express).
Others in the Merchant Account Equation
There are two other very important parties that make merchant accounts necessary as well as possible. These are the actual merchants who opt to subscribe to receive merchant accounts facilities at their places of business, and the customers who use the service that is being offered.
How The Customer Benefits From Using Merchant Accounts
Customers who are holders of credit and debit cards usually acquire them to obtain the convenience they are associated with. Two main conveniences that card payments facilitate are:
Merchant Accounts
Not having to carry large sums of cash around.
Some individuals worry that it might be relatively unsafe to carry around large amounts of money to do their shopping transactions. If persons are seen having cash on their person then it might attract the wrong kind of attention and that person could be robbed and possibly harmed in the process. Having a payment card such as a debit or credit card eliminates the risk of being mugged for cash.
Can shop from any location.
Increasingly, more and more people are moving away from shopping at physical stores and are opting to shop for their goods and services using the internet. As a result, many merchants have developed an online business presence using tools such as websites and blogs where users got to select and make their purchases.
This online method of shopping is largely facilitated by the use of credit and debit payment cards to pay for goods and services purchased.
How Businesses Benefit From a Merchant Accounts
Savvy businesses have noticed the market trends with regard to customer likes, dislikes, concerns, and shifts in purchasing methods are evolving. Businesses will reap revenue benefits from having merchant accounts as part of their operation as they literally allow customers to live the way they think is best for them. For example, persons who do not want to carry cash will opt to shop at a business that offer merchant accounts services rather than one that only accepts cash. Similarly, a person with little time on their hands to move around to physical store, or a person who does not like too much social interaction can shop from the comfort of their preferred location using merchant accounts facilities that are present on the merchant’s online website.
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Merchant Accounts: Giving Businesses an Edge
If you do not have a Merchant Accounts yet you are missing out on a big group of potential customers. These days not many people carry cash while shopping and expect to be able to pay with their debit or credit cards, and if your business does not accept them, they will find places where these are accepted. It may be that people who are starting a new business or even those who have been in the business for a long time are a little apprehensive about setting up a merchant account. However, the truth is that it is in fact a safe and secure option for businesses and millions of business owners all over the world are increasingly opting for it.
It is very easy to get started with a merchant accounts. First, you will need to begin by searching for a suitable merchant account provider. There are a number of organizations and banks who provide merchant accounts. You can select the one that best meets your business and payment needs. To get an account you will need to prove to the provider that you own a legitimate business. You will be required to furnish certain details of your business in the application form. Different providers require different things. It is best to have as much information and documents ready as is possible. This will help expedite the process.
Merchant Accounts
It is difficult to imagine a business that would not benefit from having a merchant accounts. For online businesses, being able to process debit and credit cards in a safe and secure manner is almost a necessity. The fact is that payments through cards is going to only increase in the future. Signing up for an account today is the right decision to enable your business to move forward and be successful.
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What are Merchant Accounts?
Merchant accounts allow you to accept credit and debit cards from your customer. There are different types of merchant accounts, and the best one for your business depends on your needs and how you process cards.
If you have a physical store, you can apply for an over-the-counter account. Businesses that operate online only will need an e-Commerce merchant account. They both work similarly, but the difference is the level of risk involved.
When you have a storefront, the customer can walk into the store and present their card for you to swipe. They then enter a PIN for a debit card or sign a slip for a credit card transaction. This reduces the risk of credit card theft and fraud.
Since there is no signature required for an online or phone sale, the risk of accepting a stolen credit card is higher. Since the bank will lose money on these transactions, the processing fee is higher than if the customer hands you the card to swipe.
Merchant accounts charge a percentage of the total sale in fees for every transaction. The fees for over-the-counter accounts are up to 2 percent lower than for Internet or telephone sales. For high risk categories like online gambling or adult websites, the processing fee can be even higher because of the risk of fraud.
Some merchant accounts offer volume discounts. If your sales reach a certain amount per month, your processing fees are lower. Some companies offer different tiers, and these can help you save money on fees.
Most but not all merchant accounts charge a flat fee for every transaction. This fee may also be reduced if you sell a high volume of merchandise, so ask your merchant account about a per transaction fee. You may also have to pay a monthly fee in addition to a flat fee and a percentage on each sale.
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Merchant Account: Helping Businesses
In this era of competition, it is crucial that one keep adapting to new ways in order to do business. Merchant account has taken the world by storm ever since it was launched a few years ago. It enables your customers to make their payments to you using a debit or credit card. To get a merchant accounts all you need to do is find a provider and apply for an account. These days there are a number of banks and independent organizations that make available merchant accounts. Finding a suitable provider should not be a problem at all.
Opening a merchant account is very easy and not at all time consuming. To start with, you will need to fill out an application form giving some of your details to the bank and you can get the approval within just a couple of days. You can also have a merchant accounts for your online transactions. Banks are often stringent about web merchant accounts and might require you to fulfill certain criteria. One of the best things about securing a merchant account is that anybody who owns a business can apply for it and it does not matter how long you have in the business.
A merchant account brings you and your customer flexibility in terms of the method of payments. It also offers a lot of convenience. Many people do not want to carry cash for shopping. When you have an account set up, it benefits these customers greatly. You can also secure your businesses against fraud. Big businesses can opt for high risk merchant accounts, they often make big sales and are therefore at risk of being victims of theft or fraud. With a high risk account this possibility is reduced to a great extent.
Before securing a merchant account it is best to do some research and find the appropriate account for your business.
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A Merchant Account for Your Business
If you own a business, you can benefit significantly from signing up for a merchant account for your business. These accounts are used by millions of business owners the world over and helps bring in a lot of money. There are several advantages of having a merchant account for your business.
First, with a merchant account you can accept a wide range of credit and debit cards from your customers. This in turn will help you gain significant income and increase your profits.
Second, with the advent of the internet, more and more business owners are now doing their business online. With merchant accounts in place, you enable online shopping for customers who enjoy shopping from the comforts of their home.
Third, with merchant accounts you can make your customers feel secure about making online purchases. This goes a long way towards ensuring the success of your business online.
Fourth, merchant accounts enable you to keep better track of your financial transactions. You will get a monthly statement of your transactions which will come handy during tax time, making the job of your accountant much easier.
You must be careful while selecting the institution from which you wish to secure a merchant account. Take care to see to it that it meets your requirements. Applying for a merchant account is a very simple process. Once you apply, it is just a matter of few days before you get the approval. Once approved you will receive instructions on how to successfully implement the new account and integrate it with your present business workings. When your account is set up, you will have access to technical and account support 24X7 to help you conduct your business without any hassle.
With the internet increasingly becoming a platform for business transactions, these accounts are becoming a necessity with business owners.
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Use a Merchant Account for Business Transactions
In order for modern business to be successful, it must accept different types of electronic payments. Setting up a merchant account provides businesses an inexpensive way to accept different kinds of electronic payments.
A merchant account offers many services such as debit and credit card processing together with debit and credit card processing equipment that is compliant with the payment card industry standards. The accounts also offer 24X7 technical support.
Merchant accounts provide a number of services to keep your business successful. Some of the services include:
• Debit and credit card processing
• Check acceptance
• Gift card acceptance
• Wireless payments
• Loyalty programs
• Business cash advances
• Online payments
• Phone/mail payments
• ATM services
• Free processing equipment
• Fleet card acceptance – This is generally used for diesel, gasoline and other fuels at gas stations
Setting up a merchant account is easy. You will need to first select a financial institution partner from whom you wish to secure a merchant account. You can compare the services and quotes of different institutions to find the one that best meets your business and payment requirements. Next, you will need to apply for an account. Most institutions have high approval rates and the applications are processed very fast. Once approved, you will be given a merchant ID for processing. Your equipment will be sent to you, and your new account is set up.
You will have a client support team at all times to ensure that everything is going smoothly. You will have access to both technical and account support. Technical support includes equipment trouble shooting, equipment replacements and the like. Account support would include account information, access to statements, and settlements among others.
Merchant account are being favored by a lot of people all over the world. Businesses are increasingly resorting to merchant accounts to help increase sales thereby giving a big boost to their business.